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NEW JAGUAR LIFESTYLE COLLECTION INSPIRED BY CLASSIC MARK 2 SEDAN

Date: 05 Dec 2019 Author Type: Press Release
Author: Jaguar South Africa
Source: Jaguar South Africa
  • Exclusive apparel and lifestyle accessories celebrate legendary Mark 2 Sedan on its 60th anniversary
  • New range includes heritage art prints, ‘ultimate getaway car’ T-shirt, espresso set and zip-up jacket
  • The Mark 2 was launched in 1959 and went on to inspire future generations of Jaguar sport sedans
Pretoria, 5 December 2019 – Jaguar has channelled the timeless design of its legendary Mark 2 Sedan for a new range of clothes and accessories.

The lifestyle collection celebrates the famous model’s 60th anniversary with the exceptional attention to detail Jaguar cars have always been renowned for.

A choice of three heritage art prints capture the spirit of the original sports sedan, while a set of four espresso cups feature graphics inspired by the Mark 2’s distinctive twin headlamps.

The Mark 2's role in popular culture is celebrated on a T-shirt with the ‘Ultimate Getaway Car’ printed on the back. Available in three colours, it also has an instantly recognisable graphic of the car's shape. A zip-up cotton jacket features the same stylised image on the inner lining while a cap showcases a second design.

Joe Sinclair, Jaguar Land Rover Director of Branded Goods and Licensing, said: “We wanted to celebrate the 60th anniversary of the legendary Mark 2 in a way that allowed enthusiasts to show their admiration for the car. It’s such an iconic vehicle that this collection will appeal to anyone interested in enduring design and classic vehicles.”

The Jaguar Mark 2 was launched in 1959 at the Earls Court Motor Show, London, and became an overnight sensation, embodying all three attributes from William Lyons’ famous advertising slogan: Grace, space and pace. It was available with a choice of powerful XK-derived six-cylinder engines, including the top-of-the-range 3.8-litre that delivered 164kW and a top speed of 201km/h.

Along with its reputation for its exceptional on-road performance, the Mark 2 was also part of Jaguar’s motorsport success story, with Roy Salvadori and Graham Hill among the greats to drive it to victory in saloon car races.